Our Story

Black Owned Baby (BOB) started as an Instagram page in June 2020 to promote trendy Black-owned businesses for children and mothers. Why? The significance of the racial wealth gap has made it difficult for Black entrepreneurs to grow, invest in, or even successfully launch their business ventures. With this acknowledgement comes the need to support Black-owned businesses that are far and few in between, especially those in the children’s industry. 

I am Norvella Dunwoody, a millennial balancing the worlds of motherhood, corporate success, and driving social change. As a dedicated mother to a spirited 2-year-old, I understand the needs and desires of modern families. Fueled by a passion for equality and empowerment, I embarked on a mission to create a platform that promotes and uplifts Black-owned businesses for mothers and children. With a full-time role at a major pharmaceutical company, I fearlessly embraces the challenge of championing diversity and supporting entrepreneurs of color.

Thank you for joining me on this transformative journey, where my passion and purpose can unite to create a better future for generations to come.